About Periwinkle Agency

Hi, I'm Rebecca. 

I’m the product marketing executive behind Periwinkle Agency.

From repositioning products and entering new markets, taking on entrenched competitors, and navigating the AI era, I've spent 20 years helping companies turn ambiguity into growth. 

Now I do that through Periwinkle Agency.

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Headshot of Rebecca Colwell, smiling, with purple hair and gold-rimmed glasses.
Sketch of muddy purple rain boots standing in a puddle beside a bed of periwinkle flowers.

ABOUT THE FOUNDER

I've been in your shoes.

The PMM with more priorities than time. The leader asked to find new growth while still hitting this quarter's number. The challenger up against a competitor ten times its size.
I've built teams from scratch, led global organizations, and been a team of one. I've launched dozens of products, interviewed hundreds of customers, and rewritten more pitch decks than I care to admit.
Along the way, I’ve learned that the hardest product marketing problems rarely come with clean answers. They require curiosity, rigor, good judgment, and the ability to turn complexity into a path forward.
That's what I bring to every engagement, along with the scar tissue of having done it myself..

Where I’ve done this

Illustration of a winding stone path through periwinkle, with the logos of companies Rebecca has worked at carved into its stones.

The fruits of my labor.

40% → 85% Win rate increase for an enterprise SaaS company
+115% ARR growth after launching new pricing for an SMB platform
2.5X Increase in product attach rate after repositioning an enterprise platform

Off the clock

I live in Portland, Oregon, where I spend a lot of time trail running in Forest Park, tending to an increasingly ambitious garden, and cooking whatever happens to be growing in it. I’m also incapable of choosing a reasonable craft project. I knit wildly ambitious things. I cross-stitch feminist icons. I’m an avid reader and always have a stack of books waiting for me. And I love traveling, especially somewhere I can eat, explore, and wander around without much of a plan.

There’s probably a connection between all of this and product marketing: I’m relentlessly curious and enjoy creating things.

Rebecca smiling on a forested trail in hiking gear, with a creek below.

The name

Why “Periwinkle”?

As an avid gardener, I named Periwinkle Agency after a hardy groundcover that thrives in challenging environments. When it hits a wall, it sends out runners that find fertile new ground to take root and start growing again. 

That's how I think about software growth. When you hit a wall, the way forward is to find new ground in a new market, new story, or new way for buyers to see you. 

And yes, periwinkle is also my favorite color which is apparent by my hair color.

Testimonials

Working with Rebecca

Periwinkle Agency is led by Rebecca Colwell. Here’s what leaders and teams say about working with her.

“Rebecca turns competing priorities into clear product strategy. She listens to customers closely enough to spot the pattern hiding in their requests, and that pattern usually points to the right direction.”
Christian Ward
EVP, Chief Data Officer, Yext
“If you want product marketing pros who know how to make complex products clear, compelling, and effective, Rebecca and her team are the real deal. They bring the strategy, execution, and creativity to make product marketing magic happen and, most importantly, deliver results.”
Josh Siegel
CEO, Lemonade Education
“Rebecca is one of the best messaging and positioning minds I’ve worked with. She can take even the most mundane B2B SaaS challenge and find the story in it, turning it into something compelling, memorable, and human.”
Kimberly Oetegenn
Director of Marketing Programs, Yext

Need help? Let’s talk.

Book a free 30-minute consultation.

Book a free consultation