Support for your next growth move.

Periwinkle Agency helps B2B SaaS companies break through growth walls at five common turning points:

• Enter: Move into a new market, segment, or geography.
• Expand: Grow beyond your core product into a broader platform or solution.
• Evolve: Reposition when your market, buyers, or technology change, including the shift to AI.
• Differentiate: Stand out when buyers see your category as increasingly commoditized.
• Disrupt: Take share from an established market leader.

We also run focused research and insights sprints, including win-loss analysis, competitive landscape analysis, customer research, and message testing.

Both.

Strategy only creates value when your team can use it. Periwinkle Agency turns strategic decisions into the things your teams use every day: messaging frameworks, website copy, pitch narratives, battlecards, talk tracks, and sales training.

We can also stay on through fractional product marketing leadership to help roll the strategy out across the business.

Yes. Periwinkle Agency offers fractional product marketing leadership at three levels, depending on how much hands-on support you need:

• Strategic Advisor: Approximately one day a week of senior guidance, strategic thinking, and coaching.
• Embedded Leader: Two to three days a week of hands-on product marketing leadership.
• Interim Executive: Approximately four days a week, leading the function while you search for your permanent leader.

Every fractional engagement is led by Rebecca Colwell.

Every engagement is tailored to the challenge, but most follow four phases:

• Discovery: We interview key stakeholders and review your existing positioning, messaging, data, and business context.
• Research: We talk to customers, prospects, and lost deals and analyze your competitive landscape and other alternatives buyers are considering.
• Strategy: We turn those insights into positioning, messaging, and go-to-market decisions with your leadership team.
• Activation: We translate the strategy into website copy, pitch narratives, sales tools, and team training so your organization can put it to work.

Most clients see initial research findings within two or three weeks.

Research sprints typically take three to eight weeks, while larger strategic transformation projects typically take eight to twelve weeks, depending on scope and how quickly interviews can be scheduled.

We move as quickly as your team can.

Yes. Periwinkle Agency handles the entire interview process.

You provide a list of customers, prospects, and lost deals. We write the outreach, schedule the calls, manage incentives, conduct and record the interviews, and analyze the results.

There’s another benefit to using an outside interviewer: buyers often speak more candidly to someone who isn’t part of your company. You get more honest insight without putting another project on your team’s plate.

Yes—with an important distinction.

Periwinkle Agency develops the messaging framework and writes or works with your team on the website copy and pitch deck narrative. We also provide AI prompt guidance so your new messaging stays consistent when your team uses AI to create additional content.

Your designers typically create the final visual assets so everything fits your existing brand.

A project solves a defined challenge—such as repositioning, entering a new market, or conducting a win-loss study—with a fixed scope, timeline, and fee.

Fractional product marketing leadership provides ongoing senior leadership, typically from one to four days a week and billed monthly. It’s a good fit when you need someone to lead the function, guide a team, or keep a major transformation moving.

Many clients start with a project and transition to a Strategic Advisor relationship once the initial work is complete.

It depends on what your team needs right now:

• Strategic Advisor: You have a capable product marketing team and need senior guidance, perspective, and coaching—often after a major strategy or transformation project.
• Embedded Leader: You’re in the middle of a significant change, such as a repositioning, launch, platform expansion, or new-market entry, and need hands-on leadership.
• Interim Executive: You don’t have a product marketing leader and need someone to run the function while you search for your permanent hire.

If you’re not sure which model fits, a free 30-minute conversation is the easiest place to start.

Periwinkle Agency works on fixed-fee projects and monthly fractional leadership engagements. We scope the work after a free 30-minute consultation, so you know the investment up front—without surprise hourly bills.

Typical starting points are:

• Research and insights sprints: from $12,500
• Strategic transformation projects: from $45,000
• Fractional product marketing leadership: from $8,500/month

Final pricing depends on the scope, company size, and number of interviews involved.

Clear communication, a willingness to challenge assumptions, and an appetite to grow.

Practically, we need:

• A point person who can make decisions
• A list of customers, prospects, and lost deals we can interview
• Access to relevant CRM, win-loss, and customer data
• Existing messaging and sales materials
• A few hours of stakeholder time during the first week

We handle the rest.

Yes. In fact, that’s often a good way to start.

Many clients begin with a focused research sprint, such as a win-loss analysis or competitive landscape analysis. It’s a lower-risk way to get answers quickly, experience how we work, and determine whether a larger engagement makes sense.