Enter a new market.
We find and validate your next market or segment, then build the positioning and go-to-market plan to win there.
Growth challenges
Behind every growth challenge is an opportunity.
Markets shift. Competitors emerge. Buyer expectations evolve. Your own product outgrows the story you’re telling.
When growth slows, something needs to change. We help you diagnose the problem, find where you can win next, and forge the path ahead.
Way forward
Five ways through the growth wall.
Grow within your customer base.
We craft your platform story and refine your pricing and packaging to help grow revenue from existing customers.
Reposition for what’s next.
We reposition your product for where your category is going, not where it’s been.
Win on value, not price.
We dig into why you win and lose, then sharpen your differentiation, value messaging, and sales enablement so your team can defend value.
Challenge the category leader.
We build challenger positioning that gives buyers a reason to question the default and choose you.
Credibility
Growth strategies that deliver results.
40% → 85%
Win rate increase for an enterprise SaaS company
+115%
ARR growth after launching new pricing for an SMB platform
2.5X
Increase in product attach rate after repositioning an enterprise platform
Why Periwinkle Agency
Periwinkle Agency sees what others miss.
Periwinkle Agency brings the market perspective, buyer insight, and product marketing expertise to figure out what changed, where you can win, and what needs to change to get there. We turn that thinking into positioning, value messaging, GTM strategy, and the tools your team needs to execute.
Why Periwinkle Agency →
About Rebecca
The leadership behind Periwinkle Agency.
Periwinkle Agency is led by Rebecca Colwell, a product marketing executive with 20 years of experience helping B2B SaaS companies navigate high-stakes growth moments, from early-stage companies finding their footing to public companies evolving for their next phase of growth.
Rebecca brings deep context, genuine curiosity, and a sharp strategic lens to every engagement. She asks the questions that cut to the core, listens closely to customers and teams, and turns complexity into clear recommendations and a way forward. And she doesn’t stop at the strategy. She rolls up her sleeves to help make it happen.
A credible voice in product marketing, Rebecca is also a podcast host, frequent public speaker, and writer on product marketing, growth, and AI. Rebecca leads every Periwinkle engagement, from the first conversation to the final deliverable.
Connect with Rebecca →Periwinkle Agency services
Three ways to work together
Strategic Engagements
For high-stakes growth moments that require a new market, positioning, platform story, or competitive strategy.
Explore strategic transformation services →Research Sprints
For when you need answers before making a big decision. Get fast, targeted answers about your buyers, customers, and competitors.
Explore research services →Fractional PMM Leadership
For companies that need experienced product marketing leadership now.
Explore our fractional PMM services →Testimonials
Working with Rebecca
Periwinkle Agency is led by Rebecca Colwell. Here’s what leaders and teams say about working with her.
“Rebecca turns competing priorities into clear product strategy. She listens to customers closely enough to spot the pattern hiding in their requests, and that pattern usually points to the right direction.”
EVP, Chief Data Officer, Yext
“If you want product marketing pros who know how to make complex products clear, compelling, and effective, Rebecca and her team are the real deal. They bring the strategy, execution, and creativity to make product marketing magic happen and, most importantly, deliver results.”
CEO, Lemonade Education
“Rebecca is one of the best messaging and positioning minds I’ve worked with. She can take even the most mundane B2B SaaS challenge and find the story in it, turning it into something compelling, memorable, and human.”
Director of Marketing Programs, Yext
Need help? Let’s talk.
Book a free 30-minute consultation.